HBO’s hit anthology series, The White Lotus, is heading to the French Riviera for its fourth season. While the show has built a reputation for using prestigious Four Seasons resorts as the backdrop for its fictional luxury hotels, the upcoming season is introducing a new player into the mix: World of Hyatt.
A Shift in Scenic Backdrops
For much of its run, The White Lotus has leaned heavily on the Four Seasons brand to ground its stories of ultra-wealthy travelers in reality. From the shores of Hawaii to the cliffs of Sicily and the tropical landscapes of Thailand, the series has used actual Four Seasons properties to portray its titular fictional resorts.
However, for the new season set in France, the production is diversifying its luxury portfolio. Reports indicate that two high-end properties will take center stage:
- Hôtel Martinez (Cannes): A member of Hyatt’s Unbound Collection, this iconic Art Deco hotel will serve as “The White Lotus Cannes.”
- Airelles Château de la Messardière (Saint-Tropez): This property will double as the “White Lotus du Cap.”
The Setting: Glamour and the Cannes Film Festival
The fourth season is expected to lean into the high-octane glamour of the Cannes Film Festival. By centering the narrative around the French Riviera, the show is poised to explore the unique intersection of celebrity culture, seasonal luxury, and the elite lifestyle that defines the region. While the primary focus remains on the coast, rumors suggest the plot may also venture into Paris.
Why This Matters for Travelers
The inclusion of a Hyatt property is a notable shift for “points-and-miles” enthusiasts and frequent travelers. While The White Lotus typically showcases destinations that feel exclusive and perhaps out of reach, the presence of a World of Hyatt property adds a layer of accessibility for loyalists of that program.
The Hôtel Martinez is particularly significant due to its history and prestige:
– Heritage: Operating since 1929, it is a landmark on the Boulevard de la Croisette.
– Amenities: The hotel boasts over 400 rooms, a luxury spa, a beachfront location, and the Michelin-starred La Palme d’Or.
– Program Value: For those with Hyatt elite status, seeing such a storied property featured on global television highlights the high-end potential within the World of Hyatt portfolio.
This shift suggests that even as the show continues to satirize the ultra-wealthy, its production is tapping into a broader spectrum of luxury hospitality brands to bring its settings to life.
Conclusion
By moving beyond its traditional partnership with Four Seasons to include Hyatt properties, The White Lotus is set to offer a fresh visual perspective on luxury. The upcoming season promises to blend the prestige of the French Riviera with the cinematic allure of the Cannes Film Festival.
