InterContinental Hotels Group (IHG) is offering a unique year-end promotion: the ability to purchase elite status in its One Rewards program. For travelers struggling to requalify, or simply seeking higher tiers, this shortcut may be tempting. Between December 16 and December 31, 2025, IHG members can buy elite qualifying points that directly translate into status for the 2026 program year.
Status Tiers and Point Requirements
Here’s what it takes to climb the IHG ladder:
- Gold: 40,000 elite qualifying points
- Platinum: 60,000 elite qualifying points
- Diamond: 120,000 elite qualifying points
The promotion lets members buy enough points to either maintain their current status or jump to the next level. Eligibility and pricing vary by account, so members must log in to see their personalized offers.
The Cost of Convenience
The price per elite qualifying point depends on volume. Purchasing in bulk significantly lowers the cost:
- 5,000 points: $250 (or $200 with a 20% cardmember discount) – 4-5 cents per point
- 120,000 points: $1,000 (or $800 with the discount) – 0.67-0.83 cents per point
For those with IHG co-branded credit cards, the 20% discount makes the deal even sweeter. One existing Platinum member could buy Diamond status for as little as $800 after applying the cardholder discount.
Double Benefit: Points Redemption
A key perk is that purchased elite qualifying points also function as redeemable points. Buying 120,000 elite points means receiving 120,000 points usable for award stays. This effectively lowers the real cost of status.
Is It a Good Deal?
Compared to IHG’s usual 0.5-cent-per-point sales with bonuses, buying Diamond status for $800 (with the discount) is a bargain. A few complimentary breakfasts at full-service hotels could quickly offset the cost.
However, IHG’s most valuable perks – like guaranteed suite upgrades and lounge access – are tied to elite nights, not points. The promotion won’t help you reach these Milestone Rewards thresholds. Spending $40,000 annually on IHG credit cards remains another path to Diamond.
For frequent IHG guests who value points and would buy them anyway, this offer is an excellent value. If you rarely stay at IHG properties, your money is better spent elsewhere.
Ultimately, the value of buying status depends on how often you use IHG benefits. If you’re a regular guest, this could be the quickest and cheapest way to unlock top-tier perks.
