Hyatt has quietly added a new Vietnamese hotel brand, Wink Hotels, effectively doubling its footprint in the country. The most notable feature isn’t the expansion itself, but the 24-hour stay model offered at properties like Wink Da Nang City Centre. For $60, guests gain a full 24 hours from check-in, with Globalists receiving up to 28 hours – a significant advantage over traditional hotel policies.
Wink Hotels: A New Player in Hyatt’s Portfolio
Wink Hotels, launched in 2021, recently joined World of Hyatt under the “Unscripted by Hyatt” soft brand. This partnership elevated Hyatt’s presence in Vietnam from four to ten locations. The chain targets a midscale lifestyle segment, comparable to Moxy or CitizenM, with a strong emphasis on Vietnamese design and culture.
Wink properties differentiate themselves through tech-heavy self-service features, compact yet functional rooms, and robust public spaces including coworking areas, bars, and gyms. The defining characteristic is the 24-hour stay: guests check out precisely 24 hours after arrival, a departure from the industry standard.
Currently, Wink Hotels operate in Ho Chi Minh City, Da Nang, Hai Phong, Can Tho, Tuy Hoa Beach, and Hanoi Westlake (opening soon).
Guest Experience at Wink Da Nang City Centre
A recent guest review highlights the hotel’s strengths: centrally located near Da Nang’s Pink Cathedral, the property offers a streamlined check-in process and a well-equipped workspace. The lobby features a 24/7 convenience store and bar.
The hotel caters to a younger demographic, prioritizing efficiency over luxury. The gym is above average, with city views, and the co-work space is large and well-appointed. Rooms, while compact, are clean and functional, featuring comfortable beds, smart TVs, and ample power outlets.
Breakfast is included and surprisingly comprehensive, with hot and cold options including an egg station, pho station, and pastries. Barista-made coffee is available for a small additional charge.
Why This Matters
The rise of 24-hour stay models challenges traditional hotel structures. Many hotels effectively charge for unused hours, but Wink Hotels eliminates this friction. This shift is driven by demand for flexibility, particularly among digital nomads and business travelers. The model maximizes value for guests, especially those with unconventional schedules or early/late flights.
The expansion of Hyatt’s presence in Vietnam also reflects a broader trend: hospitality groups are increasingly seeking growth in Southeast Asia’s booming travel markets. Vietnam’s affordability, cultural attractions, and improving infrastructure make it a prime destination for both leisure and business travelers.
Conclusion:
Wink Hotels offers a practical, efficient, and affordable lodging experience, particularly appealing to budget-conscious travelers and digital nomads. The 24-hour stay model is a disruptive feature that directly addresses long-standing industry inefficiencies, providing genuine value for guests. This expansion signals Hyatt’s commitment to catering to evolving traveler needs in a dynamic Southeast Asian market.
