For years, readers have noticed a shift in the hotels I review – moving away from strictly loyalty-program properties toward higher-end, sometimes unaffordable options. This isn’t a deception, but a natural evolution driven by industry changes and personal travel patterns. The core reason? Hotel loyalty programs have deteriorated in value while luxury experiences have become more accessible and, for some, a priority.
The Early Days: Points and Practicality
When I began in the miles and points world, hotel programs were compelling. Promotions were generous, award rates were reasonable, and elite perks held real weight. Back then, nicer hotels were often a luxury, especially for long-term travelers like myself. The focus was on maximizing value within existing systems.
However, that landscape has changed dramatically. Major hotel groups have prioritized growth over guest experience, slashing benefits and inflating award costs. Consider Hilton’s devalued points system: redeeming for a five-night stay at the Waldorf Astoria Maldives now requires a staggering one million points, often with limited availability. This isn’t just about points inflation – it’s a fundamental shift in how hotels treat loyalty.
The Rise of Premium Leisure and Affordability Shifts
A broader trend is at play: the rise of “premium leisure” travel. More people are prioritizing high-end experiences, even if it means spending lavishly on accommodations. This is partly driven by limited vacation time, encouraging travelers to splurge on quality over quantity.
Moreover, hotels in many markets have become offensively expensive, even for basic stays. This pricing pressure makes luxury options relatively more appealing, especially when combined with credit card perks, points transfers, and travel agency commissions (which admittedly influence some of my choices). The idea that only the ultra-wealthy indulge in luxury is no longer accurate.
Why I Review What I Review
Some assume I exclusively stay in lavish properties, but that’s misleading. A majority of my trips are still review-based, meaning I primarily stay in points hotels. However, luxury properties often offer more unique content. A limited-service airport hotel has limited stories to tell, while a boutique design hotel in Bali offers endless material.
Furthermore, I’m fascinated by the hospitality industry itself. I enjoy exploring innovative properties, even if they’re out of reach for most readers. The Burj Al Arab Dubai, for example, was surprisingly different from expectations – not just a reputation-driven luxury factory, but a truly unique experience.
The Bottom Line: Value Has Shifted
My hotel choices have evolved because the value proposition of loyalty programs has eroded. Award devaluation, diminished elite benefits, and declining service quality make many points hotels less attractive. Meanwhile, luxury options have become more accessible through credit cards, points transfers, and shifting consumer priorities.
I remain committed to reviewing points properties, but the reality is that the industry has changed. The golden age of hotel loyalty is over, and travelers must adapt. Whether that means splurging on luxury or finding creative ways to maximize value, the old rules no longer apply.
