Emirates recently introduced the Airbus A350-900 into its fleet, marking the airline’s first new aircraft type in over a decade. While not revolutionary in hard product design, the A350 business class experience stands out through its overall polish and attention to detail. The carrier has refined its existing staggered business class seat, and paired it with exceptional service, amenities, and entertainment.
Comfort and Design
The A350 features 32 business class seats in a 1-2-1 configuration, using Safran-produced seats similar to those found on the A380. Though lacking features like doors or fully on-demand dining, the seats are comfortable and well-padded, with adequate privacy. Individual air nozzles, USB-C/A ports, wireless charging, and a tablet seat control add to the convenience.
Emirates has also improved its cabin aesthetics; interiors now reflect a more elegant, modern feel, drawing inspiration from luxury car design (reportedly the Mercedes-Benz S-Class). Subtle details, such as window shades displaying the Emirati ghaf tree, add a touch of local flair.
Entertainment and Connectivity
Emirates’ ICE inflight entertainment system remains one of the best in the industry, now featuring an updated interface and 20-inch 4K screens. Bluetooth audio connectivity is included. Business class passengers enjoy complimentary access to Viasat Wi-Fi, a significant upgrade over previous systems. However, the airline is also rolling out Starlink on its 777s and A380s, promising even faster speeds in the future.
Elevated Soft Product
Emirates excels in delivering a comprehensive soft product. Generous amenity kits, including slippers, are standard; longer flights offer pajamas. The airline distinguishes itself with a robust drink selection, serving actual cocktails (including negronis) with proper glassware and accompaniments.
Food service is high-quality, though not as extensive as some competitors. Meals are served after takeoff and before landing, with options like beef with papaya salad, shrimp noodle rolls, and barramundi with lemongrass. The structured meal times contribute to a quieter cabin experience compared to airlines with full dine-on-demand services.
Exceptional Service
Emirates flight attendants are consistently praised for their professionalism and personality. The airline attracts talent globally, with crews often demonstrating a high level of pride in their work. Unlike some competitors, Emirates’ staff is generally approachable and engaging, providing a more human touch to the experience.
“Emirates rarely disappoints; the airline consistently delivers a great impression. It doesn’t need flashy gimmicks to stand out.”
Conclusion:
While Emirates’ A350 business class may not boast the most cutting-edge seat design, its overall experience is well-rounded and refined. The carrier’s focus on comfort, entertainment, quality service, and attention to detail make it a top-tier option for business travelers. Emirates proves that luxury doesn’t always require the flashiest features – it’s about delivering a seamless, enjoyable journey.
