Allegiant Air and Dollywood Parks & Resorts are collaborating on a unique flight experience, dubbed “Flight 925: Destination Dollywood,” set to depart November 6th. The specially themed journey will transport passengers between Orlando Sanford International Airport (SFB) and McGhee Tyson Airport (TYS) in Knoxville, Tennessee—the gateway to the popular theme park.
A Flight Inspired by Dolly Parton
The flight name is a playful reference to Parton’s iconic song “9 to 5,” reflecting the partnership’s aim to create an immersive and joyful travel experience. From the moment passengers arrive at the gate, they will be greeted with Dollywood-themed celebrations, live entertainment, trivia, and specially curated food and beverages. This isn’t just a flight; it’s an extension of the Dollywood experience, beginning before takeoff.
Exclusive Perks for Passengers
Passengers on Flight 925 who also purchase Dollywood admission tickets will receive additional benefits, including complimentary ride time and reserved seating for the park’s acclaimed musical performances. This strategic bundling encourages visitors to extend their park stay and maximizes engagement with Dollywood’s offerings. Allegiant is promising further surprises as the flight date approaches, enhancing anticipation among potential travelers.
Hotel and Ticket Packages Available
Dollywood offers two on-site hotels: DreamMore Resort & Spa and HeartSong Lodge & Resort. Flight 925 passengers can take advantage of a special package, including up to 25% off hotel stays on November 6th and 7th, a $100 resort credit, and two Dollywood tickets. On-site hotel guests also enjoy complimentary TimeSaver skip-the-line access and trolley transportation to the park. This is a clear effort to drive revenue across both air travel and park hospitality.
Why This Matters: The Power of Experiential Travel
The Dollywood-themed flight is a prime example of experiential travel. Airlines and theme parks are increasingly blurring the lines between transportation and entertainment. This trend capitalizes on the growing demand for memorable, immersive experiences rather than just functional travel. The Knoxville route is already popular with Allegiant, making it an ideal test case for further themed flights.
The flight’s premium pricing—currently over $300 compared to the typical $100 fare—suggests that consumers are willing to pay for this added value. This indicates that themed travel can be a profitable niche, potentially expanding to other destinations and partnerships.
Tickets for Flight 925 are now available on Allegiant’s website and mobile app.
This collaboration underscores the power of brands working together to deliver unique experiences that resonate with consumers. The Dollywood-themed flight is more than just a ride; it’s an early start to the vacation excitement.
